CMN Adds H&R Block To Its Client Roster

CMN ADDS H&R BLOCK TO ITS CLIENT ROSTER
Agency to Oversee Global Tax Giant’s “La Troca de los Taxes” Program

CHICAGO (January 24, 2011) – Cardenas Marketing Network (CMN), an award-winning multicultural event marketing and sponsorship agency, announced the addition of H&R Block to its roster of distinguished clients. CMN will activate H&R Block’s mobile community tax service, “La Troca de los Taxes.” The global firm joins CMN’s growing list of consumer and corporate clients.

“We’re thrilled to welcome H&R Block to our family,” said CMN Executive Vice President Elena Sotomayor. “We’ve designed a fun, convenient and unique campaign that will bring H&R Block even closer to the Hispanic community. ‘La Troca de los Taxes’ will visit neighborhoods and supermarkets so that consumers are able to file their taxes right then and there.

“CMN is committed to maximizing the return on investment of each marketing dollar and we’re looking forward to delivering the most complete results for our new client.”

CMN is now managing H&R Block’s “La Troca de Los Taxes,” a customized bus equipped with two state-of-the-art, secure tax preparation workstations. The bus is scheduled to make 20 stops at large community events throughout the greater Los Angeles area through Feb. 13. At all events, bilingual tax professionals will be on-hand to offer tax advice, prepare taxes, assist in filing for individual taxpayer identification numbers (ITIN) as well as host a myriad of games for all ages.

H&R Block has been working with the Latino community in Los Angeles for many years and has over 1,000 bilingual Spanish-speaking Tax Professionals to serve Spanish-speaking clients. Nationwide, H&R Block has more than 8,000 bilingual Spanish-speaking tax professionals and over 2,600 located in the heart of Latino communities, in addition to a Spanish Web site . H&R Block served 1.1 million Latino clients in 2010.

CMN’S roster of clients includes marquee brands such as Wm. Wrigley Jr. Company, Anheuser-Busch, American Airlines, Verizon, McDonalds and MillerCoors, among others.

To view photos of H&R Block’s “La Troca de los Taxes, please visit http://lysandr1.apollohosting.com/cmnevents.com/email/images/h&rrblock.html .

About H&R Block:
H&R Block Inc. (NYSE: HRB) is one of the world’s largest tax services providers, having prepared more than 550 million tax returns worldwide since 1955. In fiscal 2010, H&R Block had annual revenues of $3.9 billion and prepared more than 23 million tax returns worldwide, utilizing more than 100,000 highly trained tax professionals. The Company provides tax return preparation services in person, through H&R Block At Home™ online and desktop software products, and through other channels. The Company is also one of the leading providers of business services through RSM McGladrey. For more information, visit the H&R Block Online Press Center .

About CMN
Founded in 2003 by Henry Cardenas, CMN is the leading multicultural event marketing and sponsorship agency in the U.S. CMN creates brand impact through music, sports and other interactive experiences that capture the hearts and minds of millions of consumers across the nation. In 2009 CMN produced more than 1,000 live events, including concert tours, experiential marketing campaigns and theatrical productions. The organization’s rapid growth prompted the recent opening of its third U.S. office in Los Angeles.

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