CMN CAPTURES BILLBOARD LATIN MUSIC MARKETING AWARD FOR “BEST TOUR CAMPAIGN”
Agency Wins Inaugural Award for Vive Tu Musica With 5 Featuring Daddy Yankee and Reik
CMN has captured the first ever Billboard Marketing Award in the category of “Best Tour Campaign” for Vive Tu Musica With 5 Featuring Daddy Yankee and Reik. Billboard recognized four groups for their outstanding contributions in four areas including Online/Social, Print, Tour and TV. The awards were announced Tuesday night during the 22nd Annual Billboard Latin Music Conference in Miami Beach, and the inaugural “Best Tour Campaign” award was presented to CMN by Billboard Editorial Director Bill Werde.
"It's very satisfying that the work of many people is being recognized," said Juan Carlos Davila, Sr. Director of Multicultural Marketing at Wrigley. "People have worked hard and with their hearts."
CMN’s first prize finish for “Vive Tu Musica With 5” beat out top agencies and campaigns including: Eventus for Dr Pepper and the Camila Dejarte de Amar 2010 U.S. Tour ; The Marketing Arm/State Farm for Music is my Ticket to Make Things Happen featuring Luis Enrique, JenCarlos, Xtreme, Dareyes de la Sierra, El Compa Chuy; and Tribal Brands for Verizon Presenta Los Tigres del Norte.
Following are the 2011 Billboard Marketing Award Winners:
· Best Tour Campaign - Cardenas Marketing Network for Vive tu Musica with 5™, featuring Daddy Yankee& Reik.
· Best Print Campaign - Universal Music Latin America for Para Ellas, featuring David Bisbal
· Best TV Campaign - Alma DDB for House Party, featuring Bomba Stereo / Systema Solar / El Tambor de la Tribu
· Best Online/Social Media Campaign - Universal Music Latin Entertainment for Don Omar: King of the Internet
The awards were judged by a panel that included Borja Perez, Vice President of Integrated Solutions & Digital Media, Social@Telemundo, Telemundo Communications Group; Kevin McKiernan, President/CEO of Creative License and Cynthia Corzo, Editor of Hispanic Market Weekly.
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