CMN INsider

CMN looks to wrap up Bud Light’s “Suda La Verde” campaign with a bang

This Wednesday, Sept. 30, CMN will be helping execute promotional efforts for Bud Light’s highly anticipated soccer sweepstakes, “Suda La Verde.” Throughout the summer, soccer fans were invited to register for a chance to win an all-expenses paid trip to see the Mexican National Team take on its Colombian counterpart in an international soccer exhibition at the new Dallas Cowboys Stadium in Dallas, TX. As part of the festivities, the winning fans will have a chance to meet former members of the Mexican National Team, including Manuel Negrete, Adolfo Rios and Ricardo Pelaez.

Under new head coach Javier Aguirre, Mexico’s team is preparing for its upcoming FIFA World Cup Qualifier against El Salvador, as it looks to secure a ticket to the finals in South Africa. The Dallas game represents the fifth match of Mexico’s 2009 U.S. tour.

In addition to its sponsorship of the Tricolores, Bud Light is also the official beer sponsor of Chivas de Guadalajara of the Mexican Premier Soccer Division and supports InterLiga and SuperLiga tournaments. Anheuser-Busch, the brewer of Bud Light, is a beer sponsor of soccer championships, leagues and teams worldwide, including: FIFA World Cup, the English F.A. Premier League, Manchester United and Major League Soccer.

Anheuser-Busch has supported approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $60 million during the past two decades alone. Anheuser-Busch's efforts focus on values such as education, economic development, minority affairs and arts and culture. The company has the No. 1 and No. 2 beer brands in the Latino market – Bud Light and Budweiser. To learn more about these efforts, please visit www.latinobud.com.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s best-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.